According to a recently released wedding study published by the founder of two top wedding sites, WeddingChannel.com and The Knot.com, destination weddings continue rising in popularity as a popular alternative to more traditional weddings at home.
The results of the second edition of The Knot Market Intelligence Destination Wedding Study were recently published and its findings revealed that the trend for getting married abroad increased among engaged couples in 2012.
Considered to be the most definitive report on the industry of weddings abroad, this study tracked over 350,000 destination weddings by storing detailed information on wedding trends, events and locations of the weddings of around 3,000 US couples who got married abroad in 2011 or 2012.
The statistics of the 2012 Destination Weddings Study revealed a series of trends with the top key trends identified as follows:
In 2011, nearly 1 in 4 (24%) couples had a destination wedding; this has grown from 20% in 2009.
66% of international destination wedding brides and 45% of domestic destination wedding brides opted for a destination wedding because they wanted a special, fun or exotic locale.
The second most popular reason why international brides chose a destination wedding was to host a more intimate affair with fewer guests (65%), while domestic brides wanted a destination that was special to them as a couple (44%).
The findings of the study also showed that American couples have been opting for domestic destination weddings over international weddings in the last couple of years and when they did go for exotic international locations for their weddings some of the most popular locations included the Caribbean and Mexico, with 39 per cent of couples in the study going for Caribbean weddings and 24 per cent goings for weddings in Mexico, with Cancun weddings being the most popular.
The survey also showed that on average destination weddings lasted much longer than destination weddings with 60 per cent of those the study lasting three days or more. Of these international weddings abroad lasted the longest with many spanning several days and getting longer on average. According to the study almost 7 in 10 destination weddings abroad last 3 or more days and nearly half (47%) last four or more days, compared with just 38% in 2009.
“The idea of having a destination wedding is growing among our brides, and it goes hand in hand with the fact that most people no longer live where they grew up,” co-founder of XO Group Inc. Carley Roney said “When family is spread all over the country, a destination wedding is the perfect way to bring everyone together.”