Website Navigation Best Practices
The majority of website owners have a false belief that just getting web surfers to their site is the goal. But they lack to know that the average user stays on a site for less than 20 seconds before they can move on. Sometimes, the short stay is due to a slow loading site or an unattractive landing page. Other times, it could be due to the fact that the website fails to make its motives clear immediately.
But another cause and one that is easier to prevent is poor website navigation. If the web surfer struggles to find what they are in need of, then they will stop searching. They will instead move on and start searching for other sites.
Be as Descriptive as Possible
Your navigation list shouldn’t be a mere vague list of headings. If your web visitor doesn’t understand what to expect from the options on your menu; they are unlikely to ever navigate beyond your landing page. This can be avoided by ensuring that each of the menu options is as descriptive as possible without making it too lengthy.
Avoid being Overly Creative
Just as the words in your menu need to be clear, ensure that any symbols or navigation tools that you use are also clear. If you must use symbols to represent different pages on your site, make sure that you use the obvious ones. Getting too creative will only confuse your web visitors instead of impressing them.
Don’t Comprise Function for SEO
When trying to pack keywords and other SEO techniques into your site, it can be tempting to utilize your menu for SEO as well. While getting your site ranked on Google is crucial, it is important that you consider what will happen when your web surfers land on your page.
So as to avoid ending up with unnatural sounding headings and confusing menu choices, you can skip the SEO tactics when designing your menu, and use the best website navigation practices.
Consider Your Visitors’ Need
sIt can tempt you to organize your list based on where you would like your visitors to go first. But one of the most crucial website navigation best practices to remember is to put the visitor first.
List your menu depending on what you think the customer will want to know first, such as more about your business, followed by information about your products or your contact details.
Once you have put all the website navigation best practices into work, double check that everything on your sire is running as expected. Sometimes, menus and search functions get distorted on mobile devices. Double check your mobile website to avoid losing out on a large percentage of traffic.